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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Idan Levin 🎩
@idanlevin
Unsolved problem – I think platforms like X and others don't allow people online to fully express their creativity. It's become more about large-scale events, news, and internet war-zone. There is no social innovation. The creative energy that was vibrant around 2010-2015-ish(?) has faded. There's a lot of untapped potential in hundreds of millions of users online. The evidence for this is the underlying closed tech and the incentives that have got us to this structure. Tools like Composer actions, frames, and others will eventually compound, and I believe that will provide better ways for people to express themselves online. Nooks/Bountycaster are good examples, and probably many more innovations will emerge in the coming years. We need: a lot of developers to create experiences that unleash online creativity on FC, and users who love experimenting with them in a playful way. Marketing to both groups can help. The Ethereum community was a great first choice. I'm sure there are other groups.
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Idan Levin 🎩
@idanlevin
Suggestion: classify communities into 3 segments and try to develop some onboarding strategy- Devs alone (example: opensource enthusiasts) Playful users alone (example: gaming communities) Devs that are also playful users (example: Indiegame developers)
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