0to1

Proliferation of generative (AI) media tools is the best ‘why now’ for putting media onchain. Not just for verification, but so value can flow directly to those who create the inputs that get remixed. 

For this to take off, a distribution is wedge is everything, and a wedge is much stronger with a closed monetization loop.

Would love to hear ideas on how to wedge the habit of making onchain the port of entry habit/default for creators and their tools.

1. Enable creators to publish content onchain from the existing tools they use (Figma, Ableton, Premier Pro etc) in a way that preserves provenance and provides opportunity for remixing 
2. Create platforms and apps that incentivise distribution of other people’s content (curation networks) 
3. Enable large groups of people to collectively own and monetise models trained on their content/media
4. Build better marketplaces for discovering and licensing IP from onchain creators

Building @withfam Prev. Co-founder @ Talisman ✴︎ Member @ FWB, Refraction, The Park, UFO ✷