Henry Harboe
@hh
"One metric I've never seen in a crypto pitch is CAC" "Some crypto protocols have a payback period of 18 months. In a consumer business that's death" "Half of all marketing dollars will go through channels that don't exist today" Some great points in this talk from @tomasz https://www.youtube.com/watch?v=ixpUHiP014M
2 replies
0 recast
0 reaction
@
0 reply
0 recast
0 reaction
Henry Harboe
@hh
Say more? Content, PR and other are def costly but I think the argument is that airdrops are even moreso + looking at some of the recent usage trends from top protocols, it seems like airdrops really aren't leading to retained users Definitely see opportunities for new channels outside trad web2 channels and airdrops
1 reply
0 recast
0 reaction
Tomasz Tunguz
@tomasz
airdrops are really expensive as CAC https://tomtunguz.com/tokens-as-cac/ 4-7x more expensive than venture dollars used to pay for ads / salespeople
0 reply
0 recast
0 reaction
