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Henry Harboe
@hh
For the JTBD fans: how much do you agree with this advice? If the job people hire your competitors for is narrow, observe their inertia to leave. If inertia is low, build a better mousetrap. If inertia is high, pivot If the job is broad, find a meaningful gap in how well it's served by competitors and innovate there
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Mark Fishman
@markfishman
For me, JTBD feels somewhat incompatible with focusing on competitors. If you don’t already know what your own JTBD is, then do you really know who your competitors are? 🤔
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