For the JTBD fans: how much do you agree with this advice?

If the job people hire your competitors for is narrow, observe their inertia to leave. If inertia is low, build a better mousetrap. If inertia is high, pivot

If the job is broad, find a meaningful gap in how well it's served by competitors and innovate there

Product researcher & /ux strategist, building a decentralized Farcaster incubator with /concept-testing, journaling /angeluser | nf.td/markfishman

That's interesting dude! Does that change when you know what JTBD(s) you're solving for users?

Super simple example: FC helps people connect, competes with X/Lens/etc. FC grew slowly w/ native onchain social graphs and filled a meaningful gap in how well crypto natives could connect on X. And they're killing it!

For me, JTBD feels somewhat incompatible with focusing on competitors.

If you don’t already know what your own JTBD is, then do you really know who your competitors are? 🤔