Heineken was founded in 1864 in Amsterdam, when a young entrepreneur Gerard Adrian Heineken acquired the brewery "De Hooiberg". From the very beginning, he aspired to produce beer of the highest quality. In 1873, the Heineken company was incorporated, and the production of light lager began, which quickly gained popularity.

The key point was the use of a special yeast strain, which is still used in production. Thanks to this, Heineken has become known for its unique taste and quality. Today Heineken is one of the largest beer producers in the world, exporting its products to more than 190 countries.

Dutch: Heineken - пример успешного международного бренда, сочетающего качество и уникальный вкус. Его история началась в Амстердаме и продолжается уже более 150 лет, завоевывая популярность во всем мире.