Founders

My “Feel framework”for a good product would be:

1. Does it advertise what feelings you will feel when using the product?
2. Does it minimize friction before experiencing this feeling?
3. Does it deliver potent feelings as advertised?
4. Does it make it easy to share these feelings with others?

The trouble is a lot of products don’t even know what feelings they are trying to target in the first place.  When they don’t themselves know, it forces the audience to do the hard work of trying to interpret what the director meant.

There is an entire subculture of modern art that revels in esoteric messaging where inaccessibility is a feature.  This essay assumes you actually want users.

Don’t force your audience to be an art critic.

Write out a concrete statement today on what feelings you’re targeting through your product.  Have a critical eye on whether the product advertises and delivers on these feelings.

My “Feel framework”for a good product would be:

1. Does it advertise what feelings you will feel when using the product?
2. Does it minimize friction before experiencing this feeling?
3. Does it deliver potent feelings as advertised?
4. Does it make it easy to share these feelings with others?

The trouble is a lot of products don’t even know what feelings they are trying to target in the first place.  When they don’t themselves know, it forces the audience to do the hard work of trying to interpret what the director meant.

There is an entire subculture of modern art that revels in esoteric messaging where inaccessibility is a feature.  This essay assumes you actually want users.

Don’t force your audience to be an art critic.

Write out a concrete statement today on what feelings you’re targeting through your product.  Have a critical eye on whether the product advertises and delivers on these feelings.

https://x.com/j_eth_id/status/1829765770949153218

Builder behind /ethxy and /sexy!  https://ethxy.com.  MIT 6-3.  a16z CSS ’23. YC alum.