The fundamental issue with consumer crypto today is lack of consumers. 

Consumers need interesting or entertaining content to stick around.

Sign ups are irrelevant if you can’t retain them.

Everything else is a marginal improvement at best.

Or maybe there are actually enough 'consumers' or users and too much emphasis on engineering and not enough focus on design.

Design, art, nature and tech | cyrus.website | Growing /plantbased  /webtree 🍄

It sounds like you're suggesting that the issue might not be user quantity, but rather an imbalance between the technical and aesthetic aspects of products.