Haier (she) 🎩

@haier

810 Following

1118 Followers

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Haier (she) 🎩

Thank you! Too kind! 🤩

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Haier (she) 🎩

Thanks my friend! Have a lovely Friday and weekend!

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Haier (she) 🎩

What do The Odyssey, Finding Nemo, and Uniswap have in common? ▶️ They all follow the Hero’s Journey, one of the most powerful storytelling frameworks ever. Facts don’t create movements, stories do. And in crypto marketing, the Hero’s Journey helps turn users into engaged advocates. Here’s how it plays out: 1️⃣ The ordinary world: users deal with inefficiencies or problems they may not even recognise yet. 2️⃣ The call to adventure: a new solution appears this is where your project steps in. 3️⃣ Crossing the threshold: users take their first step through onboarding and education. 4️⃣ The challenges & growth: very journey has obstacles. Usability, security, or complexity—support and success stories keep users engaged. 5️⃣ The transformation: users experience real impact. Their workflow, security, or financial freedom improves. 6️⃣ The return & advocacy: the journey comes full circle. Happy users don’t just stay they become evangelists.

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Good luck my friend! How are you doing?

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Haier (she) 🎩

Your community shouldn’t be your sole audience! Most crypto projects focus on engaging their community but forget about reaching outsiders. Who is actually discovering your project for the first time?

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Haier (she) 🎩

It really depends on your goal and budget! AMA-style videos are cheaper and more community-driven while high-production branding videos require more resources and may not have an immediate impact. Happy to have a chat about it if you want! 🤗

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Haier (she) 🎩

I’ll definitely send a few examples soon! I actually wanted to include them in the post but couldn’t decide! 😅

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Haier (she) 🎩

Video marketing isn’t optional in Web3. 🔹 65% of global internet traffic is video. 🔹 Video content gets higher engagement than static posts. 🔹 Short-form videos hold 50%+ retention. And in crypto, where concepts are complex and attention spans are short, video bridges the gap. Best-performing formats: 🎬 Storytelling videos → Build trust & loyalty 📢 Explainer videos → Simplify complex concepts 🎮 Gamified content → Drive engagement 📈 Social & meme content → Boost reach 🎤 Event recaps → Show credibility 🎓 Educational deep dives → Establish authority 🔴 Live AMAs → Strengthen community TL;DR: Video wins when it educates, entertains & empowers.

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Let’s see if they are going to make it un-dead! 🤣

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Haier (she) 🎩

Probably in September

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It’s a great question actually! My opinion is that you don’t go as a “brand awareness” opportunity but more as a “bd / partnership / let’s connect” event. Note: this take is from someone who is staying in London during: ✔️nft paris ✔️consensus ✔️eth denver 😂😂😂

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The power of a clear brief: why it can make or break your marketing strategy In marketing in general and in crypto marketing in particular a well structured brief is essential. Whether you are briefing your internal team, an agency, a freelancer or just mapping out a strategy for yourself a strong brief is the foundation for everything that follows. So how to craft the perfect brief? 🔹 Define the goal: More users, engagement, or token adoption? Be clear on objectives. 🔹 Know your audience: DeFi degens, builders, or newcomers? Precision matters. 🔹 Craft your narrative: What’s the story? What should your audience feel or do? 🔹 Pick the right platforms: X, Telegram, Discord, YouTube? Each requires a unique approach. 🔹 Set KPIs & benchmarks: Track success through engagement, conversions, or wallet connections. 🔹 Outline timelines: Set realistic deadlines and specify what’s needed. 🔹 Balance structure & creativity: Define must-haves while allowing creative freedom.

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@camilags i know you arr a big Duolingo fan! What do you think about the owl’s death?!☠️

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Haier (she) 🎩

Link to handbook: https://blog.duolingo.com/handbook/

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The recent “death” of Duo the Owl had the internet in chaos but it also led me to come across their handbook (link in comments). And here are some lessons crypto projects can take from their growth strategy. 👇 🔥 Create habits, not just hype. Duolingo keeps users coming back daily. Crypto needs to build experiences people want to return to, beyond just speculation. 👀 Show, don’t tell. Great products don’t need instructions they should be intuitive. If users need a manual, you’re losing them. 📊 Experiment constantly. Duolingo runs hundreds of tests weekly. Crypto projects need fewer whitepapers and more real-time user feedback. 🦉 Build a brand, not just a product. Duolingo created a character-driven world. Crypto projects that master storytelling build stronger communities. ⚡ Jump on cultural moments. Duolingo doesn’t just market it participates in culture. The best Web3 brands don’t just announce they engage.

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Link to hanbook: https://blog.duolingo.com/handbook/

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Haier (she) 🎩

So excited about this! 🤩

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