Web3Marketing

What’s your go-to Web3 marketing metric? 👀

Web2 tracked reach → impressions → conversions.
Web3? No cookies, no pixels, wallets can be anonymous.

So what actually matters?

1️⃣ Tokens: Holder retention, staking, liquidity (Etherscan, DeFiLlama)
2️⃣ Wallets: Active users, retention, transactions (Dune, Nansen)
3️⃣ Community: DAO votes, real engagement (Snapshot, Guild)

Which one do you focus on? 👇

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

learning about web3 growth and marketing • crafting growthchannel.xyz web3meetups.xyz

It's a very good point! Do you use any of those?

I wouldn't say we can't use web2 tracking methods for web3 products

many use posthog/mixpanel/amplitude to track wallets, location, etc via their website/app