Fluent Ventures bets on startup clones—with a twist :

San Francisco–based Fluent Ventures is out to prove that the best startup ideas aren’t born—they’re adapted. The firm backs founders in emerging markets who localize proven models from the West, a strategy it proudly calls “geographic alpha.”

❓ What they’re doing differently :
• Backing founders in Latin America, Africa, MENA, Southeast Asia, and select U.S. markets
• Investing $250K to $2M in early rounds via a $40M fund + co-investment vehicle
• Focusing on fintech, healthtech, and commerce, but with local product-market fit
• Portfolio includes Sabi (Nigeria), Prima (Brazil), BRKZ (Saudi Arabia), and Minu (Mexico)

🧠 Why this matters now :
• Unicorns are now emerging from 150+ cities globally
• IPOs like Nubank, UiPath, Swiggy show global outcomes are real
• Fluent’s backers include Nubank’s David Vélez, Sea Group’s Nick Nash, and LPs across multiple continents

Don’t let yesterday take up too much of today

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