Apple to invest $100 million in Indonesia to bring iPhone 16 back to market

Sales of the iPhone 16 in Indonesia were banned due to non-compliance with local legislation. The country's authorities insist that foreign companies selling their products in Indonesia invest in the local economy, including the development of components and software.

According to Bloomberg, Apple is ready to invest $100 million in the Indonesian economy within two years. This amount is ten times higher than the company's initial plans, which were limited to the production of accessories and assembly of components. Now, the focus may shift to software development and localization of services.

Indonesia is one of the most promising markets for Apple. A country with a population of 278 million people, where half of the inhabitants are under 44 years old, shows a high interest in technology. The loss of the market can be a serious blow to the company's sales.