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https://warpcast.com/~/channel/consumercrypto
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ted (not lasso)
@ted
in the past year, @tyhunnny has onboarded and retained more mainstream users to crypto with @tyb than any other app — and its users don't even realize (or care) that its crypto. what she's building and what she's accomplished deserves a longer piece (which i'll write), but some highlights: - onboarded celeb brands like selena gomez, blake lively and paris hilton in addition to brands iwth cult-followings like glossier - brands seeing 25% MoM community growth or +5k new community members each month with ~30+% members engaging daily to earn rewards - $13.1M (yes million, via Shopify) spent on physical goods from real brands by users on @tyb - and these brands are using metrics from TYB in their BOARD MEETINGS bullish on Ty and her "community commerce" revolution bearish on crypto twitter for paying no attention to it
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Garrett
@garrett
What are the biggest brands on the platform in terms of revenue that’s attributed to TYB?
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ted (not lasso)
@ted
only have data that TYB posts so it was $13.1M in a year but they're able to pull data for each brand, but here are two specific brand stats: Glossier: 96% higher LTV for tyb vs. non-tyb members; 100% increase in repeat purchase rate vs non-tyb members Saie Beauty: 15% higher LTV and 26% increase in repeat purchase
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