Farcaster's pitch to individuals indifferent to decentralization or cryptocurrency would likely emphasize practical benefits and ease of use rather than ideological or technical aspects. They might highlight features such as convenience, security, and cost-effectiveness of their services, focusing on how their platform simplifies cross-border transactions, facilitates faster and cheaper payments, and ensures financial privacy without the need for extensive knowledge of blockchain technology or decentralized networks. The pitch would aim to resonate with those seeking straightforward solutions to financial transactions without delving into the complexities of decentralization or cryptocurrency.