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@ace
i love hyping up products and people i find promising. hype is the initial few waves of traffic, but the real game is whether one can retain them and grow beyond hype - my battle each day as well. ‘launch it and they will come’ is not the case 99.999% of the time.
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@flight
Distribution is key. There’s a market for every product. The challenge is getting the product in front of the right people. The early adopters and evangelists that rise from that group will spread the message far & wide. I’m experiencing that right now as a Higher evangelist. The brand resonates deeply. ↑
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