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https://warpcast.com/~/channel/brand3
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@esdotge.eth
Every time I travel by train I am reminded of this article from /brand3... What are the main differences between Web2 branding and Web3 branding? https://paragraph.xyz/@brand3/by-train
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@esdotge.eth
Speed and Strategy — In Web3, the rate of development is astonishing. This rapid evolution shapes strategies in real-time, offering a stark contrast to the sluggish progress of traditional large corporations. These entities, weighed down by heavy bureaucratic structures and rigid hierarchies, struggle to keep pace. In contrast, Web3 startups are nimble and innovative, continuously iterating and adapting. We are in the nascent phase of both the blockchains and the projects developed on them, necessitating swift action, constant updates, and an understanding that everything operates on a trial-and-error basis. There's an essential need to stay abreast of upcoming trends, prepared to pivot and evolve in response to the ever-changing market needs and opportunities.
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@esdotge.eth
Open Participation versus Closed Processes — Traditional branding often involves a one-way street from the agency to the executive layer of a company, tightly confined within the boundaries of budgets and set timelines. It's a process primarily focused on marketing and superficial change. Web3 branding, however, redefines this dynamic. It's not just about opening the branding process to community involvement; it's about reimagining the role of the community entirely. This new approach fosters fair, guided, and collaborative participation, where the degree of decentralization is a strategic choice. Such an open and fluid process not only invites participation but also instills a sense of ownership and belonging among community members.
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@esdotge.eth
Empowering Creative Freedom and Asynchronous Collaboration — In the realm of Web3, branding assets are shared, open for reinterpretation, and extension by the community. This approach transcends traditional creativity, allowing users to become co-creators who shape the brand's narrative. By embracing asynchronous workflows, Web3 Branding harmonizes diverse inputs into a cohesive story, respecting individual schedules and fostering a continuous stream of creativity.
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@esdotge.eth
Building Ecosystems, Not Just Communities — The essence of Brand3 is not just in forming communities but in constructing vibrant ecosystems. These ecosystems thrive on decentralized cooperation, where every participant - from user to creator - is an integral part of the brand's evolution. It’s a movement away from the concept of mere audiences to active, valued partners in the brand's journey.
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