Farcaster

The biggest risk for @farcaster (and what to do about it)

A sufficiently decentralized social network. farcaster.xyz

mostly crypto | helping founders /seedclub | hosting /liquidculture | writing in /words | all the things https://linktr.ee/benroy.eth

Product marketing doesn’t matter in social products.

I think you're both right. I don't think the team is overweighting the importance of engineering - that's really important when you have a cold start problem with a new social app. If you don't have volume, you need something else to create an edge and moat, in this case it's product experience... continuing below

creator marketing lead @storyprotocol ✦ prev @superrare

That is the moment to kick into gear with a marketing person who can leverage data from existing and new users to build a brand that appeals and adopts the masses. The product is likely no longer central – the positioning is. 

Attempting that too early is also a mistake in lieu of an ace product, so keep building.

There will likely be a point in the product's growth where bringing on someone / a team who can help build trust with high volumes of generalist users will make sense. 

That class of adopter won't care as much about the product, they'll be swayed by comms that make them feel something (fomo, companionship, etc) ..