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Ben Roy
@benroy
The biggest risk for @farcaster (and what to do about it)
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Dan Romero
@dwr.eth
Product marketing doesnβt matter in social products.
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@emmajoelle
I think you're both right. I don't think the team is overweighting the importance of engineering - that's really important when you have a cold start problem with a new social app. If you don't have volume, you need something else to create an edge and moat, in this case it's product experience... continuing below
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@emmajoelle
There will likely be a point in the product's growth where bringing on someone / a team who can help build trust with high volumes of generalist users will make sense. That class of adopter won't care as much about the product, they'll be swayed by comms that make them feel something (fomo, companionship, etc) ..
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@emmajoelle
That is the moment to kick into gear with a marketing person who can leverage data from existing and new users to build a brand that appeals and adopts the masses. The product is likely no longer central β the positioning is. Attempting that too early is also a mistake in lieu of an ace product, so keep building.
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Dan Romero
@dwr.eth
Generally agree that once you've figured out the product you want to sell (because it's really dialed and working), then marketing makes sense.
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@emmajoelle
Clear founder led vision, comms, and marketing are always the strongest though, especially at this stage. @jonwu's thread feels relevant here: https://twitter.com/jonwu_/status/1767702866985451787 The branding, partnerships, and general / data led marketing make more sense for legacy brands.
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@emmajoelle
And honestly so much of web3 just rinses and repeats the same marketing/ partnerships/events without clear rationale as to how it supports business goals in the near term. It's expensive and often premature for startups, so big respect for the heads down approach.
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