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Eliott Mogenet 🦁
@eliottmogenet
- 360+ frames visitors - 88 total playbooks minted! - 0.13 ETH ($385) redistributed to the creators ($11/each so far) In just 2 days! This is the results of our /farhackers playbook experiment! Here are the 5 lessons we learnt that you can apply to do the same 👇 (🎁 Bonus : the Farcaster growth tool we used)
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Eliott Mogenet 🦁
@eliottmogenet
1/ Conversion rates for Frames are higher than ads! - Av conversion rate for FB ads is 9.21%. - Google Search Ads : 3.75%. - Our Frames recorded 49 unique minters so 13,6% conversion rate! Recasting is like receiving a referral from a friend, more impactful than a standard ad: https://farhackers.com/
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Eliott Mogenet 🦁
@eliottmogenet
2/ Build "luxury frames" Our priority was to remove as much friction as we could (so we coded the Frame). - Transactions inside Frames (with the Zora smart contract) - Token gated content - Read the playbook inline I think “luxury frames” (mini apps with great UX) are the future of Frames
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Eliott Mogenet 🦁
@eliottmogenet
3/ Re-engage users Each time a user interacts with our Frame, we get its profile + on chain data. So we can re-engage with relevant users with Direct Cast, following them, linking they post…to move them across the funnel. It’s like retargeting with native Farcaster CRM! You can’t do that in Web3.
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Eliott Mogenet 🦁
@eliottmogenet
4/ Mobilize “ambassadors” From the outset, we've established a virtuous cycle - creators will promote the Frames because the more revenue the playbook generates, the more they will earn. There are no misaligned incentives, only organic growth.
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