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Content
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Dan Romero pfp
Dan Romero
@dwr.eth
1/ Why is growing a consumer social app hard? A functioning app is a necessary condition, but one you have 100% control over. It is not sufficient. You then have 4 difficult problems to solve—at the same time. In order of difficulty: 1. Awareness 2. Onboarding 3. Retention 4. Interesting and entertaining content
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Dan Romero pfp
Dan Romero
@dwr.eth
2/ Awareness — how do people know about your app? Also known as distribution. This is hard, for people who are naturally more building-oriented. It's almost always hand to hand combat early on. Good essay on the topic: https://blakemasters.tumblr.com/post/22405055017/peter-thiels-cs183-startup-class-9-notes-essay
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Dan Romero pfp
Dan Romero
@dwr.eth
As a single essay: https://dwr.email/why-is-growing-a-consumer-social-app-hard
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Chinmay 🕹️🍿 pfp
Chinmay 🕹️🍿
@chinmay.eth
I like the clarity and the breakdown. The same applies to B2B as well. #4 changes to "daily/weekly/monthly utility! "
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Tmophoto
@tmophoto
shouldn't the content be higher on that list? without content you cant have any of the other things.
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Mikko pfp
Mikko
@mikkolagerstedt
This is insightful. From over a decade of experience on social media the content would seem to be the driving factor. But in fact there is more behind the idea. A lot of nuance. In what stage you think we are here? Onboarding?
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Kabir 🔵
@kabir
Cold start is just the start
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Ashwini Dodani pfp
Ashwini Dodani
@ashwini
Well summarized. Yet there's so much that goes into each phase of this like every phase has multiple stages of their own that aren't visible to the end user for sure.
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chris 🤘🏻 pfp
chris 🤘🏻
@ckurdziel.eth
this rings very true. been 10 years or so but this was the reason we couldn't break out in the first co i worked at. we solved them in the reverse order (4/3 then sorta 2) and ran outta time bc even if you solve 1, it still takes a long time to actually grow toward sizable numbers (even if MoM growth is strong).
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Hind 🎩Ⓜ️ pfp
Hind 🎩Ⓜ️
@hind
You’ve captured the essence of the challenge well 🤩✨ Have an awesome day
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addam pfp
addam
@addam
dazzling,
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Eurydice
@eurydicebob
glorious
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iv437614
@iv437614
Insightful as always!
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bvdaniel.base.eth pfp
bvdaniel.base.eth
@bvdaniel
it's a huge acomplishment
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SarDwi 🧡 pfp
SarDwi 🧡
@dwisar
I've always believed that for a new consumer app to succeed, it must offer a new form of content delivery. That serves as a healthy base to tackle the 4 problems that you have listed. Almost all of the mainstream social apps did started/popularised a new form of media consumption
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Nicolas Davis ↑🔆🔵 pfp
Nicolas Davis ↑🔆🔵
@nicolasdavis.eth
this is the path to 1bln?
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