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Dan Romero
@dwr.eth
1/ Why is growing a consumer social app hard? A functioning app is a necessary condition, but one you have 100% control over. It is not sufficient. You then have 4 difficult problems to solve—at the same time. In order of difficulty: 1. Awareness 2. Onboarding 3. Retention 4. Interesting and entertaining content
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Mikko
@mikkolagerstedt
This is insightful. From over a decade of experience on social media the content would seem to be the driving factor. But in fact there is more behind the idea. A lot of nuance. In what stage you think we are here? Onboarding?
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Dan Romero
@dwr.eth
We're doing all of them? Our biggest issue is lack of interesting and entertaining content.
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Apurv
@apurvkaushal
this is very true. the problem stems from not being able to discover new interesting profiles as well at times due to lack of channel overlap, spam in channels etc. Perhaps better curated content discovery can help, building sth here around recommending profiles basis tags etc. lets see how it goes..
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Rodrigo Bardin
@rodrigobardin
wouldn’t say lack of interesting content, but more something around the audience. even within crypto, it seems to attract more of the dev/builder side of it — and a few artists like myself —, which is a niche within a niche imo.
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Mikko
@mikkolagerstedt
It's also interesting that video is dominating most platforms. It seems to be a minor part of the current content and is there anything developing in that area? It's been a pleasure to see this platform grow as much as it has already. Thanks for your responses.
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Mikko
@mikkolagerstedt
All at once, I guess that’s the only way to grow.
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