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Dan Romero
@dwr.eth
1/ Why is growing a consumer social app hard? A functioning app is a necessary condition, but one you have 100% control over. It is not sufficient. You then have 4 difficult problems to solve—at the same time. In order of difficulty: 1. Awareness 2. Onboarding 3. Retention 4. Interesting and entertaining content
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Dan Romero
@dwr.eth
2/ Awareness — how do people know about your app? Also known as distribution. This is hard, for people who are naturally more building-oriented. It's almost always hand to hand combat early on. Good essay on the topic: https://blakemasters.tumblr.com/post/22405055017/peter-thiels-cs183-startup-class-9-notes-essay
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Dan Romero
@dwr.eth
3/ Onboarding — how much friction to get started? Congrats, you got someone to hear about your app. How easy is it to go from hearing about it to getting set up? How many steps? Can they do it on their phone, i.e. immediately? What is the first screen they see after a successful sign up? How are you building habit?
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chris 🎩
@ckurdziel.eth
the interesting thing about awareness is it can be related to the interesting content piece as well. i think this is part of the reason why social networks with their own media form factor (insta>pics, twitter>text, tiktok>vidz) are a thing. the two are connected
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Lauren McDonagh-Pereira
@lampphotography
I love what $FARTHER is doing with Twitter evangelism, but perhaps a step further. A $FARTHER or $DEGEN incentive to talk about Warpcast on FB, Insta, TikTok, ect. might be helpful to expand the reach of the conversation. 10 $DEGEN
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