Kith Heuer (pictures on the left) is launching tomorrow, according to Tag Heuer on X, they are re-launching the first ever watch  branded TAG-heuer (before that was only HEUER, the original brand funded in 1860).

What do you guys think about that?

Swiss watch brand funded in 2011, DWISS is bringing watchmaking to web3.
Building the Nounswatch.com

Just some interesting facts, in 1986 the management of HEUER sold the company to a Saudi business group called TAG (Techniques d’Avant Garde), once the takeover was completed, in 1986, HEUER changed their name to TAG-HEUR, and their first product branded both names was the formula one (on the right).