If Christmas was invented today, what would Santa do?

In the past he was giving presents, because toys were scarce and children wanted them. Nowadays families are drowning in single-use plastic toys. What would feel magical and special?

yo this is a good question

toys don't mean the same thing to kids anymore which means Christmas doesn't mean the same thing to kids anymore

they have a fundamentally different relationship with it

but we still give the same gifts the same way as if the context hasn't completely changed