erica
@erica
every human has a finite amount of attention to give every day a like is a reflex. it has the lowest activation energy past scrolling itself. and yet only 5-20% of social media users like content. on speculative platforms, every piece of content offers a financial choice, a calculation. potential cost vs potential gain. a social feed becomes a feed of financial decisions. energy wanes, attention fractures. how many times a day can you weigh the current market cap and try to predict the future attention on each piece of content you see before deciding to buy or scroll to the next? there's a reason social behemoths are all built upon a design hyperoptimized to reduce friction as a ux person, i love experimentation. but what exact hypotheses are we working on here? who are we building for? it’s certainly not the billions of humans effortlessly scrolling instagram and twitter and tossing a like here and there
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dok
@dok8
Can we have both? One that is meant to be endless consumption where you are purely the product of traditional web2 tech companies. Another, where it is much more like an infinite 2way market for those that want skin in the game at all times while in those arenas? I still want to scroll YT shorts for laughs and wtv, without looking for a return, meanwhile, when I am locked in other platforms, I am genuinely looking for alpha, aiming to support, spend and engage in a totally different manner.
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