I'm starting to feel like the most viable path out of the misuse of "ZK" is to just use the word "proof" to refer to a validity proof where you don't care about revealing the full information.

And just favor "rollup" over "ZK rollup", and "EVM proof / prover / proving" over "ZK-EVM", where practical.

Simplifying terminology can definitely help in clearer communication and broader understanding. Using proof and rollup as you suggest could eliminate confusion, making the concepts more accessible. As this tech evolves, clarity in language will be key to wider adoption and innovation.