**Founder Archetypes: Jack Sparrow vs. James Bond**

PG suggests using James Bond as an ideal prototype for startup co-founders. The emphasis is on being calm, resourceful, and effective in challenging circumstances rather than excelling in one specific area.

While I appreciate this perspective, I find that James Bond may be an intimidating figure. He always triumphs with remarkable charm and style, akin to expecting everyone to be an exceptional dancer.

Having recently watched *Pirates of the Caribbean*, I realized that Jack Sparrow serves as another compelling model for founders:

- He confidently believes he can outmaneuver the established powers (like the British Empire), which he views as inflexible and outdated.

- He maintains a light-hearted attitude even in life-threatening situations, as pirates are inherently accustomed to danger.

- He acts quickly instead of hesitating, relying on his knack for extricating himself from tricky predicaments.