Let’s start with a confession: I’m launching an agency. I know — in 2025, the world needs another agency like it needs another TED Talk about finding your authentic self.

But here’s the thing: I’m not really launching an agency. I’m building something that has to look like an agency because our pattern-matching brains haven’t evolved a better category for it yet.

Let’s start with a confession: I’m launching an agency. I know — in 2025, the world needs another agency like it needs another TED Talk about finding your authentic self.

But here’s the thing: I’m not really launching an agency. I’m building something that has to look like an agency because our pattern-matching brains haven’t evolved a better category for it yet.

https://www.joanwestenberg.com/signal-in-the-noise-or-why-im-starting-an-agency-that-isnt-really-an-agency/

I write about tech + humans + philosophy. Farcaster OG. FID 3305 founder of /theindex 

https://www.joanwestenberg.com/

I like this. -Think less “PR” and more “message architecture that doesn’t shatter when confronted with reality.”