think most of the consumer bottleneck in crypto could be attributed to the industry over indexing on bottom of the funnel mechanics. traditionally, markets scale and the biggest businesses are built through capturing the bottom (data, revenue). crypto started there & has maintained 99% of its energy there. when really TAM is about expanding outside of the presumed metrics of "Crypto" by providing valuable technology & experiences to consumers they aren't getting elsewhere. or said differently, the only reason "crypto" remains a separate consumer category is that the development is fostering the existing customers & perceptions of what they want. it's a cycle to spin out of.