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Dapp Radian

@dappradar

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Toys ‘R’ Us AI-generated ad torn apart by critics The AI-generated ad whipped up backlash from viewers who described it as a “weird dream” and “baffling.” Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora. The ad depicts the American toy retailer’s founder Charles Lazarus as a child and his vision to create the Toys “R” Us store and its mascot Geoffrey the Giraffe. The ad was created by the firm’s in-house studio and creative agency Native Foreign. In a statement accompanying the ad, the toy retailer touted its AI-generated film as “leaping ahead of the curve” as the first major ad created purely by OpenAI’s text-to-video tool. “Charles Lazarus was a visionary ahead of his time and we wanted to honor his legacy with a spot using the most cutting-edge technology available,” Toys “R” Us chief marketing officer Kim Miller Olko said in a statement.
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Solana-based DEX Zeta Markets debuts native token ZEX, starts airdrop distribution Solana-based DEX Zeta Markets, which specializes in derivatives trading, has launched its native token and opened airdrop claims comprising 100 million ZEX. The airdrop is designed to both reward early users and encourage long-term participation in the protocol, according to a statement. Zeta Markets founder Tristan Frizza told The Block in April that the token’s ticker would be “Z,” but that has subsequently changed to ZEX. The airdrop comprises 10% of the total 1 billion ZEX supply, 8% of which is reserved for Zeta traders in Phase 1. Early stakers qualify for the remaining 2% under Phase 2 of the airdrop, which will be distributed 28 days after today’s token generation event in proportion to the amount of tokens locked and the chosen staking duration. Eligible users have 90 days to claim their airdrop allocations, the team said.
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