JA Westenberg

@joanwestenberg.eth

1059 Following

23304 Followers

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@joanwestenberg.eth

The physical world is zero-sum. Intellectual work isn't. A single well-placed idea can move anything. The longer your lever, the further you'll reach. Why I'm obsessed with infinite leverage (new on YouTube) https://youtu.be/OV4XREYYNTY?si=mWkmhxQ9l8RtvneM

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@joanwestenberg.eth

I spent six months building software. Dashboards. Features. User logins. The whole circus. Then I wrote a Google Doc and put it behind a Stripe link. No code. Just one idea, explained clearly. It made more in a week than the app ever did. Clarity beats complexity. Every time.

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The people yelling “why isn’t the media covering x-y-z” could become the media covering x-y-z in under 20 minutes. But indignation is easier than inquiry. And most people want attention for their outrage, not the truth.

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The older I get, the more I admire: - people who stay offline - people who build alone - people who say no without performing why

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People think solo businesses run on automation. Or delegation. Or the perfect tech stack. They don’t. They run on brutal clarity. https://www.linkedin.com/posts/joanwestenberg_people-think-solo-businesses-run-on-automation-activity-7348469019345121281-D-C9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFsHzRgBmenrK5Y1VXU7SZD_GfSUiOE-n7Y

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Hustle culture was shallow, but at least it believed in effort. The over correction gave us cool detachment, low-stakes lives, and a fear of looking like we care. Trying is cringe. Failing is fine. Success is suspicious.

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@joanwestenberg.eth

The 1929 crash gets blamed on bubbles. But the deeper issue was structural demand collapse. When you concentrate capital and flatten wages, the market eventually eats itself. Speculation was the symptom, not the disease.

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This is the best explanation of this I've seen.

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@joanwestenberg.eth

You don’t need a second brain. You need to stop hoarding information and start thinking again. The First Brain Framework shows you how to delete everything, think clearly, and create more. It’s not gentle. It works. https://westenberg.gumroad.com/l/mselb

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AI-generated sales copy has a weird tic: it tells you what something isn’t before it tells you what it is. This isn’t coaching. This isn’t software. This isn’t a product. Cool. So what the hell is it?

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@joanwestenberg.eth

Every solo founder builds a prison out of their first success. The product that freed them becomes the product they can't kill. Optimization replaces invention. Scale replaces clarity. Eventually, they're managing their past instead of designing their future.

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“Casted for the first time in a while”

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share a 10/10 album, one with no skips

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i built Westenberg because every founder i know has read the same books, skimmed the same blogs, and still can’t think clearly → deep essays → 1 tactical post/week → early access experiments → Permissionless ebook → monthly office hours digest https://www.joanwestenberg.com/upgrade

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@joanwestenberg.eth

The most productive people I know have one thing in common: they're not busy. Napoleon didn't read his mail for 3 days. Most problems solved themselves before he had to deal with them. Modern productivity culture has this completely backwards... https://youtu.be/35VCVow8JM4?si=nG7ij2vaXkPvMPK7

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@joanwestenberg.eth

There’s a version of your brain you haven’t visited in a while. One that isn’t jacked into notifications, autocomplete, or a second screen. I found mine after 90 days of silence and structure. https://www.joanwestenberg.com/p/i-spent-90-days-rebuilding-my-brain-here-s-what-i-learned-b7844d4127c5d542

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Very normal internet reactions to “maybe don’t celebrate kids dying”

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In my twenties, I wrote a list of everything I wanted to achieve before 30. I hit most of it. But when I read it back, it felt like someone else’s fantasy. I don’t regret the work. I regret outsourcing the criteria.

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Ah yes Animal Farm the classic family comedy

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