I kept wondering why LV was so prominently featured at F1 races this year until I remembered they’re part of the LVMH house along with Tag Heuer, new lead sponsor this year.

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I think LVMH is actually the main sponsor no? 

But this is extreme luxury media hahahah

yeah i thought it was only tag heuer, but makes more sense for it to be lvmh as they have a few portcos that are a good fit for f1.