Base

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

@base builder #001; onchain cities w/ OAK & city3

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

Co-founder of Offchain Labs contributing to Arbitrum and Prysm.

1/ The old playbook for growth is dead

If you want to win today, you need to use Persona Led Growth: amplifying the voices of actual builders and aspiring for real-time updates

We already see folks like @jessepollak, @dwr.eth, @sgoldfed, and @binji.eth embracing this

Let’s dive in

Ecosystem /base /coinbasewallet. Consumer & Social /compass /socialgraphvc. Blog dtso.org paragraph.xyz/@cryptso. Host /consumercrypto /consumer /infra /azuki.

3/ As humans, we relate the most to other humans and human drama – this is what hooks us

Persona Led Growth taps into our primal urge as humans to pay attention to very human words and situations

There’s a reason it’s easier for us to follow personal accounts vs. brand accounts

4/ You and your core team’s passion, vision, and conviction can’t be simulated by others

Instead of being corporate, using Persona Led Growth lets you create the gravity of attention for your product

The best spokespeople for your product are the people who work on it every day

5/ If you’re a founder, you need to take Persona Led Growth as seriously as you take your product

Try dedicating >10% of your time/energy to creating content and building out your social presence

Think of this as part of your job – your story and journey are part of the product

6/ Share your experiences as a founder:

- Why you want to build your product
- What are you building
- Stuff behind the scenes
- The ups and downs
- What you’re learning
- Product updates
- Fun memes

Persona Led Growth can help keep it real and make your product more personable

7/ If you have subject matter experts on your team, you can also leverage them for Persona Led Growth

Encourage them to share what they know, empower them to build a social presence, and support them to represent the brand

This is one of the best things startups can do to grow

8/ Successful Persona Led Growth leads to sales, user acquisition, fundraising, and hiring

Persona Led Growth helps with lead generation through building in public and creating social proof

It also helps with recruiting A players down the line who want to work with A players

coinbase

Farcaster

arbitrum

O P T I M I S M 🔴✨

9/ Summary:

- People want to hear from people, not companies
- Persona Led Growth doesn’t work without the core team’s involvement
- Be personable by sharing stories and insights
- Persona Led Growth rivals traditional growth tactics
- Study /coinbase, /farcaster, /arbitrum, and /optimism
- Have fun and enjoy :)

10/ If your growth tactics today don’t include Persona Led Growth...

Then you’re just playing an old game, your product won’t have any emotional allure or connection to users

By embracing personality and authenticity via Personal Led Growth, your product will gain a massive edge to thrive in the modern world

11/ Read, subscribe, and collect on @paragraph for free

11/ Read, subscribe, and collect on @paragraph for free
https://paragraph.xyz/@cryptso/persona-led-growth

2/ Persona Led Growth is a novel growth tactic akin to Product Led Growth

It’s pretty simple: we all value what builders say about their products more than what companies say

The more engagement we see from the core team, the more likely we connect with the product and share it