Prove me wrong: You can't just write standards. All you've got is a shot at drafting schemas and crossing your fingers the market adopts them

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But is not community who turns this proposals into standards?

I find more practical a bottom-up approach, where builders create schemas and evolve them along market adoption.

Not really. Standards are usually drafted in collaboration with their intended users and undergo revisions to accommodate for new needs. That's why standards include an RFC stage and are often revised when needs change for one reason or the other.