Corrales pfp

Corrales

@corrales.eth

253 Following
513 Followers
Corrales pfp
Corrales
@corrales.eth
Farcaster wants to become the world’s largest slack group and it shows.
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
Decentralization and censorship-resistant don't mean anything if not enough people want them. They are features, not benefits. They have to pass the most basic "so what" tests for users. So what if it's decentralized? What does that help someone do in their everyday life in ways that make their life markedly better? And why would it be important to them right now? (not in the future, but right now). You have to run the "so what" test on everything and get to the truth.
0 reply
0 recast
1 reaction
Corrales pfp
Corrales
@corrales.eth
Haha I mean kinda? 😅
0 reply
0 recast
1 reaction
Corrales pfp
Corrales
@corrales.eth
Great article. Crypto insiders that don’t take women into account while thinking adoption is inevitable are delusional
0 reply
0 recast
1 reaction
Corrales pfp
Corrales
@corrales.eth
💡And for crypto insiders it’s the same - constant fears of getting scammed by other insiders.
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
Psst: this is how the world outside of the crypto industry sees crypto. All the utility in the world doesn’t matter if you don’t understand positioning. Humanize your marketing by understanding people — not technology, industry, or “mass adoption.”
1 reply
0 recast
2 reactions
Corrales pfp
Corrales
@corrales.eth
“Consumer crypto” In a crypto space where the majority of builders, leadership, and VCs are men. In a crypto space that doesn’t care about understanding women consumers. But sure thing, let’s talk about how promising consumer crypto is. Trustless, transparent, and decentralized technology doesn’t matter if clueless industry leaders are implementing it.
2 replies
0 recast
3 reactions
Corrales pfp
Corrales
@corrales.eth
True that
0 reply
0 recast
1 reaction
Corrales pfp
Corrales
@corrales.eth
This is why you should understand the customer instead of promotion of the industry.
1 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
Yes, that’s why marketing is best understood as relationship-building just as it is with friends, family, and in IRL communities. Relationships are always changing and the marketers job is to understand why.
0 reply
0 recast
2 reactions
Corrales pfp
Corrales
@corrales.eth
Supposed to work?
1 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
Psst: talk about customer problems Bonus: you will never be out of ideas on what to post. Humanize your marketing.
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
web3’s current strategy for mass adoption: 💀
1 reply
0 recast
2 reactions
Corrales pfp
Corrales
@corrales.eth
The product is irrelevant anyway. You want to be marketing customer problems. The sale comes as a result of understanding the customer’s problem. If you can’t attract by way of the customer problem, you don’t have PMF anyway so the customer won’t bother with your token.
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
The biggest thing founders in the web3 space need to realize is that it doesn’t matter if it’s “web3” or not. Too many are forcing web3 over PMF. They see a big platform like Telegram doing web3 without understanding that Telegram’s PMF had nothing to do with web3. You can’t manufacture utility in web3. There’s an order to things.
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
Yeah lots of naive people in crypto who hear what they want to hear
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
It’s a question for the ages
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
We appreciate all you’ve done for us, AI! lol
0 reply
0 recast
1 reaction
Corrales pfp
Corrales
@corrales.eth
https://x.com/francescorenzia/status/1813241441398747550?s=46
0 reply
0 recast
0 reaction
Corrales pfp
Corrales
@corrales.eth
Finally an honest take!
1 reply
0 recast
2 reactions