I've done two NFT drops that have gone viral. My most recent one is the Base fundraising announcement which has 27k+ mints.

It seems that 99% of minters are in it for an airdrop. They mint off-platform (eg on mint.fun) and don't even visit the website.

Is this true for viral drops in general?

Onchain products, NFTs, YC alum, OrangeDAO. Building @launch / nf.td/jayme

Building @paragraph. ex-Google and Coinbase.

nf.td/colinarms

I help Creators make more money with seemore.tv. 5 min Creator Economy reads at creator3x3.com. 
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I think most airdrop farmers are just people who like free stuff and the chance for something more. They're not as sophisticated as you think.

These are free mints with no reward fee. The awareness seems to be a net negative - this coincided with hundreds of people joining our Discord and asking "wen airdrop" and other ultra low quality content.

At least in my usecase I'd say overall this is a bad thing

Yes, it is. But maybe it's not a bad thing. They drive transactions, reward fee and awareness.

If do not do proof of liveness checks (i.e. are you a human) you get 100% bots

yes. airdrop hints fill discords with spam and terrible users. maybe 5% stick around after drop. its very expensive marketing and clogs up community processes

UX Researcher // building openux.xyz // writing manansh.xyz and digitalyoga.substack.com

Alchemist. 
Builder. 
Creator.
Dreamer. 
Ethereum dev. 
Farcaster.

Writing NFTs on Paragraph. Eg https://paragraph.xyz/@blog/base-on-paragraph

Hey colin, yes this is typical airdrop hunters.

On a personal side, i've run engagement quest to bootstrapp my media platform @theoptimist using Tide web3 dapp

Engagement has been amazing Reduced qty, very high quality

U can check here:

Hey colin, yes this is typical airdrop hunters.

On a personal side, i've run engagement quest to bootstrapp my media platform @theoptimist using Tide web3 dapp

Engagement has been amazing Reduced qty, very high quality

U can check here:
https://x.com/Tide_web3/status/1699411498735411549?t=6SEPExL7TgfwI9rQS8i5pg&s=09