If you've been paying attention to Apple long enough, you realize that most non-Gruber analysts trying to paint them as not much different than a Samsung don't understand the company has taste (the ghost of Jobs). They make mistakes (TouchBar, Studio Display camera), but not that often.
 https://i.imgur.com/sPdmtZA.png

AR by Apple is going to be massive. I’d be thinking about how to get our art gallery live on it ASAP after launch if we knew more about it.

The APIs are already there (ARKit.) It’s just not as fun as it ought to be because you have to hold your phone out in front of you and look through its screen to test them.