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Dwayne 'The Jock' Ronson
@dwayne
The unique thing about higher hats is that unlike all other merch which is typically introduced as a product with no prior mindshare, it started as a meme. The meme's potency multiplied over time via memeing. So by the time the product is made and shipped, the streets can't wait to get their hands on it. In the former case, aesthetics and brand loyalty alone have to do the heavy lifting. With higher hats, you actually need neither (though we have them) cuz the meme itself does the heavy lifting. meme first --> merch second @polymarket also did it in this order but in a completely different way We're discovering new GTM strategies for merch on here ↑
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colfax
@clfx.eth
i like how you’ve framed this. feels like the kind of formula that you can’t fabricate. profit driven [profit required] brands with any sort of bottom line can’t survive by adopting the process you’ve described. things to unpack there 1000 $degen
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Dwayne 'The Jock' Ronson
@dwayne
exactly right! the organic development is made from a unique cocktail of factors that's hard to reproduce
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colfax
@clfx.eth
question is, how does a brand create consistency and longevity with this formula? or maybe the whole takeaway is to not force it?
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Dwayne 'The Jock' Ronson
@dwayne
tbd i think. as light a touch as possible and as minimal focus on value extraction as possible is powerful in gaining goodwill and trust, which is the scarcest resource in the 2024. as we've seen, letting things naturally arise and propagate through the network (and be molded by it) is powerful. helps to do it as a side thing rather than the main so the profit requirement doesn't force you to do things uncalled for. but if someone really wanted a playbook to do it as a main thing, yea tbd still. the problem with aiming for consistency is it's inherently inorganic. can also lead to burnout as it can make the process less fun and feel more like work due to expectations. so ironically, consistency can keep you from achieving longevity. there's counterarguments to this at a general level (or in other contexts) but prob accurate in this context
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