Sustainability

If you choose to hold your airdrop (not recommended most of the time) and wish to see the value of your airdrop increase upon launch, you should probably pick something that:

Isn’t vaporware

Has a clear use case that is scalable and can be explained easily in 1 sentence

Has a clear short and long term roadmap with deliverables

A “strong” core team that has the competence and

Is receptive to feedback from the market and community and willing to be flexible and adapt

Strong VC backing to provide a considerable amount of runway