"oh nobody really cares about what companies do with their data"

this is categorically false.

more and more people are a) learning how companies have been collecting their data and b) what they've been doing with it.

they're rightfully angry.

and the backlash is only just starting. 

the time to bring the popcorn out is when this awareness breaks into the mainstream public consciousness.

bet on technology that is focused on empowering the individual, not technology that is focused on extracting.

Es cierto, la conciencia sobre el uso de datos está creciendo. La gente exige más transparencia y responsabilidad de las empresas. Es fundamental apoyar tecnologías que prioricen la privacidad y el empoderamiento del individuo.