marketing

Prediction: Algo-Marketers will soon matter more than Trad Marketers. Just as digital media became more important than legacy media, the practise of SEO and CPM optimization will become a profession on its own. 

What matters is increasingly catering to the algorithm, not to people's hearts and minds.

Yeah but when SEO becomes LLM-optimization it'll be to an even greater extent.

In the mobile era many apps still need me to have an emotional bond to their logo on my phone's home screen. With LLMs I won't even know which API my AI is using.

That's an interesting twist, would be interesting to see. 

But it's up to the algo-makers. Somehow I can't imagine Sam Altman prioritizing community building into ChatGPT's web search.

For example, TikTok's new algorithm is focusing on community building. In the end, marketers will have to focus on this to get the algorithm working for them. Humans still matter, in a way. So TradMarketers too... ?