For Real World Assets (e.g. Real Estate) to come on-chain (e.g. as NFTs), there needs to be a way of linking the physical to the digital object in a trustless way. This seems impossible. Who is tackling this and what are the solutions?

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One example: house titles. The issuer would still be the state, but without a fully transparent chain of custody it’s a shitshow — there’s lots of fraud, sometimes not found until a year into possession. Doing this on chain even with a trusted issuer would be a massive win.