Carsfsfoline
@carsfsfoline
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11 Followers
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Is heritage still the strongest asset in a digital-first world? The ultra-luxury market is evolving, driven by personalization, cultural relevance, and next-gen tech. To sustain growth, brands must align with evolving tastes, digital platforms, and exclusive experiences. Gamification, NFTs, and curated stories deepen emotional ties. Gen Z and new HNWIs seek subtlety over logos, valuing authentivcity and shared values. Heritage narratives add depth, while localization enables cultural fit. As brands navigate the metaverse, AI styling, eco-conscious design, and hybrid retail will shape the next era of status and storytelling in fashion. 0 reply
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