Base

i'm a relentless optimistic and have wanted to believe otherwise, but i think the reality is that it really impacts it. if you look at the data, the average perception of crypto is really negative. and (as of right now), it's not getting better. that's a really big headwind against us getting people to actually try and then benefit from this new technology paradigm.

two things that i think are really important to solve this:

1. building real, useful, impactful things onchain. we have more and more of these every day, but the more concrete they can be, the easier a time we'll have helping people see the value. nothing is better than a great product.
2. evolving the way we talk about it all. we've found that using "onchain" and talking about this more as a technology platform is a much better framing that folks are actually willing to engage with. 

lots more work to do.

Impact Onboarding helps with this. Onboarding and empowering impact makers with reach outside of CT an WC so they can storytell about crypto creating change where governments are unable or unwilling to.

This means meeting people where they so we can grow the pie instead of competing for a slice.