Carlos Arthur
@carlosarthur
Puzzle & Dragons hit a jaw-dropping $31.73M in December 2023 revenue, soaring to nearly $285M in Japan for the year. Honkai Star Rail did $1B in 7 Months, What's behind this phenomenal success? Gacha
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Carlos Arthur
@carlosarthur
The term "gacha" comes from "gachapon" a type of vending machine in Japan that dispenses capsule toys. These machines, popular for their element of surprise, have been around since the 1960s. The key characteristic is randomness; you insert money but don't know exactlywhat you'll get
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Carlos Arthur
@carlosarthur
These games often employ psychological principles similar to gambling, The randomness and unpredictability of gacha pulls (akin to slot machines) can trigger a dopamine release, creating a sense of excitement and anticipation.
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Carlos Arthur
@carlosarthur
Variable Reward Systems: The variable reward system, where players receive random items of varying rarity, encourages continuous play and spending. It's akin to a lottery; the chance of getting a rare or valuable item keeps players engaged.
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Carlos Arthur
@carlosarthur
Collection and Completion Drive: Many people have a natural desire to collect and complete sets. Gacha games exploit this by offering a wide variety of collectible characters, items, or cards, often with limited availability.
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Carlos Arthur
@carlosarthur
Social Elements: These games often include social components, like guilds or PvP, which encourage players to invest in stronger characters or items to compete with or support other players.
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Carlos Arthur
@carlosarthur
FOMO (Fear of Missing Out): Limited-time offers and events can create a sense of urgency and fear of missing out, prompting players to spend more to get items before they're gone.
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