Founders

WITHOUT A KEY MESSAGE YOUR BRAND IS DEAD!
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How to craft a winning Key Message? Go down the Casts 👇🏻

1/ A key message is one of the most important aspects to consider when entering #web3  as a brand. It serves as your weapon, your map, your guard – you name it. So, how do you compile it?

2/ The key message encapsulates the essence of your brand, distilled into five to eight words. Prepare yourself; it may be challenging at first, but once achieved, it will help you stand out in the Web3 crowd.

3/ The first rule is to keep it true to your brand. Avoid mocking others. Embrace your authenticity and build from there.

4/ Begin by compiling a chart or table with potential vocabulary, dividing it into "Rational" and "Emotional" categories. Select words that authentically represent your brand and fill in the gaps.

6/ May the force be with you at this stage! Try constructing a sentence from these words that accurately portrays your brand. It doesn't need to be beautiful; it just needs to be effective.

7/ Add some magic. Cut unnecessary words and incorporate metaphors. Metaphors can be incredibly powerful in conveying your message efficiently. Perhaps you can substitute eight words with just four, by using the metaphor.

8/ Use this checklist:
- A good key message is true to my brand and does not pretend to be like others.
- It is concise, summarizing my brand in no more than eight words.
- It provides a clear understanding of the product category it belongs to, though this is not mandatory.
- It is strong and ignites the imagination.

9/ Take inspiration! One notable key message is @rainbow Key Message – "Experience Crypto in Color":
- It is no longer than eight words.
- It summarizes the brand essence in one sentence.
- It does not mock others but aligns with Rainbow’s brand identity.
- It stands out amidst other wallet messages.

10/ I hope these pointers assist you in crafting YOUR key message. Enjoy the journey, stand out in the crowd, and always be at the forefront!

11/ I hope these pointers assist you in crafting YOUR key message. Enjoy the journey, stand out in the crowd, and always be at the forefront!

5/ Now, narrow down your list until you have five to eight words that truly resonate with you. Come on, at least don't lie to yourself!