kevinburke
@burkeplus
:: 03.1 themarthaverse :: Hot on the heels of our Olympic debut with NFTs, we were hired by fashion retailer Ben Sherman as well as the one and only Martha Stewart to conceive and launch digital collectibles to her fans. Our first drop in October with a Halloween theme completely sold out, locking up our agreement to continue on a seasonal pace with Martha. We were starting to see beyond the popularity of NFT artwork and quietly began pursuing our vision for more practical applications to connect fans with brands, better leveraging the technology of Web3. Winter was coming in hot, a new drop for Martha, a whole universe of characters for TeamGB x Ben Sherman, and a gamification platform built on digital collectibles to coincide w/ Winter Olympics. By spring time we circled the wagons turning back into development mode, trying to stay ahead of the bad actors /scams / rug pulls / and crypto speculation that had saturated the market. /web3 /sports /olympics /sports-web3 /blockchain
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