marketing

Cults are a huge convo in web3. Everyone wants to know how to do it. Well, I break it down in simple ways right hurr:

Cults are a huge convo in web3. Everyone wants to know how to do it. Well, I break it down in simple ways right hurr: https://x.com/brennenschlu/article/1864056152234856531

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole + a bunch of agencies.

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

TLDR; building a cult brand is about taking calculated risks that cut through noise, give people a vision worth following, allow them to be apart of the story, and look for ways to constantly push your creativity.

cc @gt X "articles" don't render here as nicely as X tweets

and brennen give us the TLDR

covers all the fundamentals, this is helpful in re enforcing what we've been thinking. thanks for sharing

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