A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

Farcaster helps people who want to elevate their lives and skills connect and build things together. It is near real time, letting one drop in and out whenever they need to socialize and inspire with other builders. Also, in building this large open public database of content, Farcaster users are building collectively a long term treasure for future civilizations. Unlike Twitter, which has cut off APIs and gone increasingly closed source, Farcaster is figuring out a business model where they can monetize and yet still build what Twitter could have been.