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I also found this interesting. I appreciate you knowing your audience and how to go after them. This is different from how I often think about web3, but appreciate the clarity. I've enjoyed getting to know more about Kiwi slowly over the last couple months. This article was helpful.
"A few things help. First, our content is already quite niche, so it filters out people who aren’t into advanced crypto topics. Second, we enforce content quality guidelines, so if someone tries to post something off-topic, we handle it. Third, you need an NFT to post links on Kiwi, which acts as a filter. It’s on Optimism mainnet, where there are fewer users who just started their crypto journey than for example on Base. Lastly, our branding is pretty low-key, which appeals to devs and those looking for signal over noise. It’s all about building a quality-first community." 1 reply
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