What's the best name for the cuisine that includes: avocado toast, salads, smoothies, acai bowls, X but with brown rice, X but made vegan... ?

I've been calling it "hipster food" but I wonder if there's a more widespread standard term for it.

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That's only one location, albeit a particularly scene-y one. And it's not even the OG location. My guess is they will open in many other cities at some point.